Home Staging comes, like many other international success stories, from the US. Since1972 (launched by Barbara Schwarz) properties have been staged or redesigned professionally for sales. The number of sales achieved there and the shorter selling times speak volumes for this effective sales technique.
In Sweden 70% of all properties are sold profitably with and by Home Staging.
Also in England, for 15 years, houses have been prepared for sale with Home Staging, with great success.
Home Staging is a marketing tool.
The same tool is applied in other product-presentations, for example car-sales or furniture-sales. The packaging makes the difference!